The Curio Pop-Up is an annual, student-led collaboration within the BYU BFA graphic design program, where a select team reimagines the shop’s identity across both physical and digital platforms. For 2024, the brand direction drew inspiration from woodblock type and the store’s handcrafted aesthetic.

As part of the art direction and photography team alongside Grace Graviet Harstfield and Shumpei Suzuki, I led the execution of headshot, product, and editorial photoshoots, helping define the brand’s visual identity across its website and social media.